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Harley Street Estates' Flagship Project: £10 million worth Portfolio of Properties Purely on New-Build Housing Projects



Harley Street Estates UK Ltd, a subsidiary of Harley Street Group Plc launched its pioneer housing project together with its partner company, ST Developments Ltd on Saturday, 13 August, 2022. With a sustainable Gross Development Value, GDV, the 4 semi-detached  residential properties, comprises, 2 units of 4 bedrooms and 2 units of 3 bedrooms houses. The aim is to fulfil the rising demand of housing in the large town area of Romford, the administrative centre of the London Borough of Havering.


Rupert Jones, Malaysian born  Entrepreneur and Group Chief Finance Officer of Harley Street Group Plc, explained that the development which commenced before the Covid-19 pandemic  in 2020, was partially to cater for the demand of the Medical Team and Staffs of Queens Hospital which is located within a mile radius from Mowbrays Road.

 ‘’ Covid has kept us behind by a year but we have managed to complete this project despite many challenges including shortages of materials, rising cost and conditions to planning permission. The success of this New Built project are based on the following elements, meticulous project management, amazing team work, stringent cost control and our well-curated project design and implementation.''


He added, the rise in the need for rental accommodation and new build homes has allowed the  independent company to cease opportunity and assist the local community by providing quality living homes at a reasonable pricing structure.


Rupert Jones and Sukhbir Thind 
''This is a project that we are giving back to the community to rent new built homes with fixtures and fittings that comes with 10 years building warranty” 


The owner of the partnering company, ST Developments Ltd, Sukhbir Thind said, the success of these newly built homes have been based on mutual accountability and true commitment. Both partners focussed on a shared goal to deliver the project in the best interest of the local residents.


‘’We had our strength and weaknesses, however, weaknesses were overcome by partnership commitment and the nature of satisfying our objectives, we have managed to complete the project in a sustainable manner.’’ said Thind, of ST Developments Ltd, who was also the project’s manager and contractor.


Going forward, the company will be building 5 more 3 -bedroom properties in Romford. The groundwork has just begun. The GDV for this new project is expected to be £3.5 million. This will be followed by residential projects in neighbouring towns such as Hornchurch and Harlow prior to venturing into other parts of Essex. In the next 2 years, the novice company but not a stranger to acquiring sites and developing properties, would have created a portfolio of properties worth £10 million, namely on new build projects. These new build homes will be rented to potential tenants with the aspiration of giving the commoners the rights to buy when all the flagship homes are ready; this will allow people to have more control over housing in their chosen area.

The first four residential properties were inaugurated  by councillor, Seema Kumar who later in her speech applauded the clear community-based vision, excellent project management and strong commitments of both partners.


(This article is written for Harley Street Estates UK Ltd. The company has the rights to reproduce or republish it while the copyright belongs to Penamoli.)


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